Behind the "Outstanding" Award: The Path of Academic Community Building of the Marketing Alliance
On July 24, 2026, the 10th Anniversary Annual Meeting and Presidents' Forum of the Guangdong-Hong Kong-Macao University Alliance was held at the Chinese University of Hong Kong. At the meeting, based on the operational outcomes of over 70 professional alliances, the University Alliance selected professional alliances with outstanding exemplary and leading roles and conferred on them the title of "Outstanding Professional Alliance."

Behind this "Outstanding" recognition lies the dedicated and sustained efforts in building the academic community of the Marketing Alliance. The nation has entrusted the Guangdong-Hong Kong-Macao Greater Bay Area with the strategic mission of serving as a "pioneering area for Chinese modernization." To this end, the Marketing Alliance will continue to strengthen its organizational development and strive to play an exemplary role in modernizing academic community governance.


